Insight report Beyond Hypotheticals:
Understanding the Real Possibilities of Generative AI

Generative AI offers a world of possibilities — from bringing artificial general intelligence closer to a reality to delivering monumental changes for humanity. But what does generative AI mean for businesses today?

We asked hundreds of executives about their plans and progress for generative AI adoption. View the full survey results and see how organisations like yours are working generative AI into their business.

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Understand generative AI.

Insight offers insights into what enterprises are thinking about generative AI.

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A rising technology

Generative AI’s impact is often compared to the emergence of the internet, mobile and cloud. In partnership with The Harris Poll, we asked business leaders at organisations with 1,000+ employees how they were considering this innovative technology.

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